Fix My Legals

A legal broker created to revolutionise people’s experience of conveyancing so that the home moving journey is stress free and more enjoyable. We act as Fix My Legals outsourced marketing team.

Brand Refresh

Fix My Legals is a start up company and was trading for just over a year before partnering with us. They already had a visual brand in place, however we provided the guidance to really lay the foundations for their positioning, targeting and overall strategy.

Without changing the core components of the brand identity, we then set to work to make the brand visually appeal to the more professional target audience.

Digital Strategy

Fix My Legals required a new website primed for future growth. The Wix site wasn’t able to facilitate the modern marketing approach we wanted, so with the help of their chosen web development parter, b3m, we set about transitioning the site to WordPress.

This enabled us to better segment their audience base and drive traffic to relevant sector pages. It’s also become a place where the team’s personality shines through and allows us to integrate modern marketing tools like AI generated chat bots.

Brand Strategy

A full deep dive into the 'why' behind Fix My Legals set the scene for the marketing approach. With Segmentation, Targeting and Positioning, and a full values exercise complete, we're now able to sense check messaging and marketing strategies inline with how the brand wants to grow.

Visual Identity

Refreshing the visual identity with the ideal customers in mind was crucial in presenting Fix My Legals to be a reputable yet dynamic contender in its industry. It's a great brand filled with personality so the use of colour contrasted with the clear graphics and lifestyle imagery helps the brand to stand out.

Content Creation

Social media content creation was high on the agenda for Fix My Legals. Being predominantly service based, we had to get creative with graphics and lifestyle imagery to show the rational and emotional benefits of appointing Fix My Legals in a clear and engaging way.

Digital Marketing

Along with social media marketing and website project management, we also look after Fix My Legals email marketing strategy and SEO. Increasing their digital presence in a targeted way by running campaigns has enabled organic search to become the biggest driver of traffic to FML's site.

Social Media Management

Sharing the services that Fix My Legals offers in an engaging way that resonates with the target audience is key to growth. Also updating audiences on the company’s rapid growth and award entries and wins is vital to building a strong brand presence in this industry.

With consistent content going out across LinkedIn, Facebook and Instagram, directly targeting the desired customer segments and locations, the channels have organically grown.

Visual Identity

Integrating lifestyle imagery into the mix of content to stand alongside the graphics was a much needed addition. While the graphics mark as signifiers to services and segments, they didn’t convey enough emotion and adequately show the amount of relief customers feel when engaging with Fix My Legals.

These branded lifestyle images are a recent addition to the marketing collateral.

Newsletters & Email Marketing

Before engaging with us, Fix My Legals sent all email marketing out via outlook and were unable to create visually striking emails easily, or collect any data from them.

Since then, we’ve set them up with an email management system and now create branded email marketing comms with ease. We’ve also enabled segmented audiences so we’re able to effectively target the correct segment quickly.

Award Submissions

Industry awards play a big part in helping to get Fix My Legals brand out there. Since appointing us, we’ve managed Fix My Legals awards calendar, nominations, submissions and supporting evidence. Alongside this is generating campaigns to get votes and sharing all finalist and winner announcements via digital marketing and partnered press.

So far this year Fix My Legals was awarded:

Winner of ‘The Best Legal Services Provider’ at the Financial Reporter Awards
CEO Roxanne Barker was Winner of ‘Entrepreneur of the Year’ at the Women’s Recognition Awards

They’re also finalists in more awards yet to be announced – so watch this space.

Printed Business Materials

We now design and source all of Fix My Legals printed business materials to ensure brand consistency and streamlined delivery. This saves them having to manage supply partners and gather or amend artwork as we already have the design.

Or design team is able to ensure high quality end results due to the direct relationship with have with suppliers.

What our client has to say

"Big Reputation are tenacious and driven to achieve everything set out for their clients' benefit and goals. The team are not afraid to be different and speaks their minds, which comes from years of experience and business learning.

Not only have I entrusted Big Reputation with our own marketing strategy for my business, Fix My Legals, but I would also have no hesitation in recommending them to anyone looking to grow their brand awareness, pin point their marketing strategy or fine tune their brand guidelines and/or proposition."

Roxanne Barker CEO